:root {
  --ink: #10100f;
  --paper: #eee9dc;
  --paper-muted: #c8c1b2;
  --rust: #f15b3d;
  --rust-dark: #ba3b24;
  --acid: #caff2e;
  --violet: #8955ff;
  --line: rgba(238, 233, 220, 0.18);
  --max: 1240px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--ink);
  color: var(--paper);
  font-family: "Segoe UI", Arial, system-ui, sans-serif;
  font-size: 16px;
  line-height: 1.55;
  overflow-x: hidden;
}
img { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button, a { -webkit-tap-highlight-color: transparent; }

.skip-link {
  position: fixed;
  left: 1rem;
  top: -5rem;
  z-index: 100;
  padding: .75rem 1rem;
  background: var(--acid);
  color: var(--ink);
  font-weight: 700;
}
.skip-link:focus { top: 1rem; }

.site-header {
  position: fixed;
  inset: 0 0 auto;
  z-index: 30;
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 82px;
  padding: 14px max(24px, calc((100vw - var(--max)) / 2));
  border-bottom: 1px solid transparent;
  transition: background .25s ease, border-color .25s ease;
}
.site-header.scrolled { background: rgba(16,16,15,.91); border-color: var(--line); backdrop-filter: blur(16px); }
.brand { display: inline-flex; align-items: center; gap: .72rem; text-transform: uppercase; letter-spacing: .08em; }
.brand-mark { display: grid; place-items: center; width: 44px; height: 44px; background: var(--rust); color: var(--ink); transform: rotate(-3deg); }
.brand-mark svg { width: 29px; height: 29px; fill: currentColor; }
.brand strong, .brand small { display: block; line-height: 1; }
.brand strong { font-family: "Arial Narrow", "Franklin Gothic Medium", sans-serif; font-size: 1.02rem; }
.brand small { margin-top: .28rem; color: var(--paper-muted); font-size: .62rem; letter-spacing: .26em; }
nav { display: flex; align-items: center; gap: 2rem; font-size: .9rem; font-weight: 600; }
nav a:not(.nav-cta) { color: var(--paper-muted); }
nav a:hover, nav a:focus-visible { color: var(--paper); }
.nav-cta { padding: .72rem 1rem; border: 1px solid var(--line); }

.hero {
  position: relative;
  display: grid;
  grid-template-columns: 1.03fr .97fr;
  align-items: center;
  min-height: 100svh;
  max-width: var(--max);
  margin: 0 auto;
  padding: 9rem 24px 5rem;
}
.hero::after { content: ""; position: absolute; left: 24px; right: 24px; bottom: 0; height: 1px; background: var(--line); }
.eyebrow, .section-number, .project-kicker { margin: 0 0 1.2rem; color: var(--paper-muted); font-size: .74rem; font-weight: 700; letter-spacing: .17em; text-transform: uppercase; }
.hero h1, .studio-strip h2, .closing h2 {
  margin: 0;
  font-family: "Arial Narrow", "Franklin Gothic Medium", Impact, sans-serif;
  font-weight: 600;
  line-height: .9;
  letter-spacing: -.045em;
  text-transform: uppercase;
}
.hero h1 { font-size: clamp(5rem, 11vw, 10rem); }
.hero h1 em { color: var(--rust); font-style: normal; }
.hero-intro { max-width: 570px; margin: 2rem 0; color: var(--paper-muted); font-size: clamp(1.12rem, 2vw, 1.45rem); }
.hero-actions { display: flex; align-items: center; gap: 1.5rem; }
.button { display: inline-flex; align-items: center; justify-content: center; gap: .65rem; min-height: 52px; padding: .8rem 1.25rem; font-size: .9rem; font-weight: 700; transition: transform .2s ease, background .2s ease; }
.button:hover, .button:focus-visible { transform: translateY(-3px); }
.button-primary { background: var(--rust); color: var(--ink); }
.button-acid { background: var(--acid); color: #080808; }
.text-link { color: var(--paper-muted); border-bottom: 1px solid var(--line); padding-bottom: .2rem; font-size: .9rem; }

.hero-art { position: relative; justify-self: end; width: min(43vw, 520px); aspect-ratio: 1; display: grid; place-items: center; }
.hero-art::before { content: ""; position: absolute; inset: 12%; border-radius: 50%; background: radial-gradient(circle at 35% 30%, #fd8b55 0, var(--rust) 27%, #84331f 67%, #28150f 100%); box-shadow: 0 0 100px rgba(241,91,61,.18); }
.hero-glyph { position: relative; z-index: 3; font-family: "Arial Narrow", "Franklin Gothic Medium", Impact, sans-serif; font-size: clamp(7rem, 15vw, 12rem); font-weight: 600; color: var(--ink); letter-spacing: -.12em; transform: translateX(-.08em); }
.hero-art p { position: absolute; z-index: 4; right: 1%; bottom: 8%; margin: 0; padding: .7rem 1rem; background: var(--acid); color: var(--ink); font-size: .76rem; font-weight: 700; line-height: 1.25; text-transform: uppercase; transform: rotate(3deg); }
.orbit { position: absolute; z-index: 2; border: 1px solid rgba(238,233,220,.3); border-radius: 50%; }
.orbit-one { inset: 2%; transform: rotate(20deg) scaleY(.34); }
.orbit-two { inset: 0 12%; transform: rotate(-54deg) scaleX(.43); }
.stone { position: absolute; z-index: 5; width: 17%; aspect-ratio: 1; background: linear-gradient(145deg, #322f2a, #191816); clip-path: polygon(44% 0, 89% 20%, 100% 65%, 69% 100%, 22% 91%, 0 47%); }
.stone-one { top: 5%; right: 4%; transform: rotate(20deg); }
.stone-two { bottom: 4%; left: 2%; width: 11%; transform: rotate(-24deg); }

.studio-strip {
  display: grid;
  grid-template-columns: .6fr 1.2fr .8fr;
  gap: clamp(2rem, 5vw, 5rem);
  max-width: var(--max);
  margin: 0 auto;
  padding: 8rem 24px;
}
.studio-strip h2 { font-size: clamp(3.3rem, 7vw, 6.6rem); }
.studio-strip > div > p { max-width: 650px; color: var(--paper-muted); font-size: 1.15rem; }
.studio-facts { margin: 0; align-self: end; }
.studio-facts div { padding: 1.1rem 0; border-top: 1px solid var(--line); }
.studio-facts dt { color: var(--paper-muted); font-size: .7rem; text-transform: uppercase; letter-spacing: .14em; }
.studio-facts dd { margin: .25rem 0 0; font-weight: 600; }

.project { padding: 8rem max(24px, calc((100vw - var(--max)) / 2)); background: #070708; overflow: hidden; }
.project-head { display: flex; align-items: end; justify-content: space-between; gap: 2rem; margin-bottom: 2.3rem; }
.status-dot { display: inline-block; width: 8px; height: 8px; margin-right: .5rem; border-radius: 50%; background: var(--acid); box-shadow: 0 0 12px var(--acid); }
.project-head h2 { margin: 0; font-family: "Arial Narrow", "Franklin Gothic Medium", Impact, sans-serif; font-size: clamp(5rem, 13vw, 11rem); line-height: .76; letter-spacing: -.07em; }
.project-head h2 span { color: var(--acid); }
.project-tagline { margin: 0 0 .4rem; text-align: right; font-size: clamp(1.1rem, 2vw, 1.5rem); font-weight: 600; line-height: 1.15; }
.feature-visual { position: relative; display: block; overflow: hidden; border: 1px solid var(--line); }
.feature-visual img { width: 100%; aspect-ratio: 2.5 / 1; object-fit: cover; transition: transform .5s ease; }
.feature-visual:hover img { transform: scale(1.02); }
.feature-visual > span { position: absolute; right: 1rem; bottom: 1rem; padding: .75rem 1rem; background: var(--acid); color: var(--ink); font-size: .8rem; font-weight: 700; }
.feature-visual b { margin-left: .5rem; }

.project-story { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(3rem, 8vw, 8rem); padding: 7rem 0; border-bottom: 1px solid var(--line); }
.project-story h3, .examples h3, .challenge h3 { margin: 0; font-family: "Arial Narrow", "Franklin Gothic Medium", Impact, sans-serif; font-size: clamp(2.6rem, 5vw, 4.8rem); font-weight: 500; line-height: .98; letter-spacing: -.025em; text-transform: uppercase; }
.story-copy > p { margin: 0 0 2.5rem; color: var(--paper-muted); font-size: 1.15rem; }
.story-copy ul { margin: 0 0 2.5rem; padding: 0; list-style: none; }
.story-copy li { display: flex; gap: 1rem; padding: 1rem 0; border-top: 1px solid var(--line); font-weight: 600; }
.story-copy li span { color: var(--acid); font-family: monospace; }

.examples { padding: 7rem 0; }
.examples-title { display: flex; justify-content: space-between; align-items: end; gap: 2rem; margin-bottom: 2.5rem; }
.examples-title .section-number { align-self: start; }
.example-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1rem; }
.example-card { position: relative; display: grid; grid-template-columns: 42% 1fr; min-height: 280px; overflow: hidden; background: #151518; border: 1px solid var(--line); transition: transform .25s ease, border-color .25s ease; }
.example-card:hover, .example-card:focus-visible { transform: translateY(-5px); border-color: rgba(202,255,46,.55); }
.example-card img { width: 100%; height: 100%; object-fit: cover; }
.example-card > div { display: flex; flex-direction: column; justify-content: end; padding: 1.4rem; }
.example-card strong { font-family: "Arial Narrow", "Franklin Gothic Medium", Impact, sans-serif; font-size: 1.7rem; text-transform: uppercase; line-height: 1; }
.example-card small { margin-top: .65rem; color: var(--paper-muted); }
.verdict { position: absolute; top: 1rem; left: 1rem; padding: .35rem .55rem; color: var(--ink); font-size: .66rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; }
.verdict.flop { background: var(--rust); }
.verdict.hit { background: var(--acid); }

.challenge { display: grid; grid-template-columns: .45fr 1.1fr .45fr; align-items: center; gap: 3rem; padding: 3.5rem; background: var(--violet); color: white; }
.challenge-label { align-self: start; font-size: .72rem; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; }
.challenge p { max-width: 650px; margin: 1.2rem 0 0; color: rgba(255,255,255,.78); }
.challenge-status { font-size: .78rem; text-transform: uppercase; letter-spacing: .08em; }
.round-link { justify-self: end; display: flex; align-items: center; justify-content: space-between; width: 150px; height: 150px; padding: 1.3rem; border: 1px solid rgba(255,255,255,.55); border-radius: 50%; font-size: .75rem; font-weight: 700; line-height: 1.2; text-transform: uppercase; transition: background .2s ease, color .2s ease, transform .2s ease; }
.round-link:hover, .round-link:focus-visible { background: var(--acid); color: var(--ink); transform: rotate(-4deg); }

.closing { padding: clamp(7rem, 14vw, 13rem) 24px; text-align: center; background: var(--paper); color: var(--ink); }
.closing .eyebrow { color: #6d685f; }
.closing h2 { font-size: clamp(4.4rem, 11vw, 10rem); }
.closing .button { margin-top: 3rem; }

footer { display: grid; grid-template-columns: 1fr 1fr auto; align-items: center; gap: 2rem; max-width: var(--max); margin: 0 auto; padding: 4rem 24px 2rem; }
footer p { color: var(--paper-muted); }
footer > div { display: flex; gap: 1.4rem; font-size: .85rem; font-weight: 600; }
footer > small { grid-column: 1 / -1; padding-top: 2rem; border-top: 1px solid var(--line); color: #77726a; }

.reveal { opacity: 1; transform: none; }
.js .reveal { opacity: 0; transform: translateY(24px); transition: opacity .7s ease, transform .7s ease; }
.js .reveal.visible { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition-duration: .01ms !important; }
  .js .reveal { opacity: 1; transform: none; }
}

@media (max-width: 900px) {
  nav > a:not(.nav-cta) { display: none; }
  .hero { grid-template-columns: 1fr; gap: 3rem; min-height: auto; }
  .hero-art { justify-self: center; width: min(82vw, 520px); }
  .studio-strip { grid-template-columns: 1fr; }
  .studio-facts { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem; }
  .project-story { grid-template-columns: 1fr; }
  .challenge { grid-template-columns: 1fr; }
  .round-link { justify-self: start; }
  footer { grid-template-columns: 1fr 1fr; }
  footer > p { grid-column: 1 / -1; }
}

@media (max-width: 640px) {
  .site-header { min-height: 70px; padding-inline: 16px; }
  .brand-mark { width: 39px; height: 39px; }
  .nav-cta { padding: .65rem .75rem; font-size: .75rem; }
  .hero { padding: 8rem 18px 4rem; }
  .hero h1 { font-size: clamp(4.5rem, 24vw, 7rem); }
  .hero-actions { align-items: flex-start; flex-direction: column; }
  .studio-strip { padding: 6rem 18px; }
  .studio-strip > * { min-width: 0; }
  .studio-strip h2 { font-size: clamp(2.05rem, 12vw, 3.2rem); }
  .studio-facts { grid-template-columns: 1fr; }
  .project { padding: 6rem 18px; }
  .project-head { align-items: start; flex-direction: column; }
  .project-head h2 { font-size: clamp(3.65rem, 18vw, 5rem); }
  .project-tagline { text-align: left; }
  .feature-visual img { aspect-ratio: 1.25 / 1; object-position: 68% center; }
  .project-story, .examples { padding: 5rem 0; }
  .examples-title { align-items: start; flex-direction: column; }
  .example-grid { grid-template-columns: 1fr; }
  .example-card { grid-template-columns: 1fr; min-height: 0; }
  .example-card img { aspect-ratio: 3 / 2; }
  .example-card > div { min-height: 140px; }
  .challenge { gap: 2rem; padding: 2rem; }
  .challenge h3 { font-size: 2.65rem; }
  .closing h2 { font-size: clamp(3rem, 15vw, 4.6rem); }
  footer { grid-template-columns: 1fr; }
  footer > p, footer > small { grid-column: auto; }
  footer > div { flex-direction: column; gap: .6rem; }
}